Newsom, Doug. <br/><br/>
This is PR :  the realities of public relations / 
Doug Newsom, Judy VanSlyke Turk, Dean Kruckeberg. 
 - 11th ed. 
 - Australia: :  Wadsworth Cengage Learning,  2013. 
 - xiv, 369 p. :  ill. ;  25 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/> Introduces students to the world of public relations, emphasizing on the fundamentals as well as emerging issues such as technology, ethics, and the international aspects. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781111836832 
<br/><br/><label>LCCN: </label>2011938130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Communication in marketing.