Kendall, Robert <br/><br/>
Public relations campaign strategies :  planning for implementation / 
Robert Kendall. 
 - 2nd ed. 
 - New York :  Addison-Wesley,  c1996. 
 - xi, 564 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 533-547) and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780673996923 
<br/><br/><label>LCCN: </label>95024103 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.<br/>Public relations--United States.
<br/><br/><label>LC Class. No.: </label>HM263  / .K395 1996 
<br/><br/><label>Dewey Class. No.: </label>659.2