TY - BOOK AU - Kendall,Robert TI - Public relations campaign strategies: planning for implementation SN - 9780673996923 AV - HM263 .K395 1996 U1 - 659.2 20 PY - 1996/// CY - New York PB - Addison-Wesley KW - Public relations KW - United States N1 - Includes bibliographical references (p. 533-547) and index; MMC930 MMC931 MMC932 MMC933 ER -