Essentials of public relations management /
Edward J. Lordan.
- Chicago : Burnham, c2003.
- xi, 177 p. ; 22 cm.
Includes bibliographical references (p. 163-170) and index.
Client relations -- Personnel -- Research -- Crisis communication -- Finance -- Technology -- Legal issues -- Ethics -- Conclusion.
Provides an overview of the practical application of public relations, discussing client relationship, personnel, research, crisis communication, finance, technology, legal issues, and ethics.
Adult Follett Library Resources. Adult.
9780830415946 (pbk.) 0830415947 (pbk.)
2002004398
Public relations--Management. Public relations--Management.