Mass communication research methods / 
edited by Anders Hansen. 
 - London :  SAGE,  2009. 
 - 4 v. :  ill. ;  25 cm. 
 - Sage benchmarks in social research methods .
<br/><br/>Includes bibliographical references. 
<br/><br/>Volume 1. Asking the right questions (theory, history, traditions, context in mass communication research).   Volume 2. Researching media institutions, organisations, professionals and production (continued). Political economy (media institutions).  Volume 3. Researching media content and representation (continued).   Volume 4. Researching media and communication in society : consumption, audiences, politics, problems and pleasures (continued). 
<br/><br/> This essential set brings together leading articles on the three major domains of the communication process: 1) Institutions/Organisations/Production; 2) Content/Representation; and 3) Audiences/Consumption. 
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<br/><br/><label>ISBN: </label>9781412930048 1412930049 (set) 
<br/><br/><label>Nat. Bib. No.: </label>GBA8A7750 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.
<br/><br/><label>Dewey Class. No.: </label>302.23072