TY  - BOOK
AU  - Aronson,Merry
AU  - Spetner,Don
AU  - Amos,Carol
TI  - The public relations writer's handbook: the digital age 
SN  - 9780787986315 (cloth)
AV  - HM263 .A7864 2007
U1  - 659.2 22
PY  - 2007///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Public relations
KW  - Authorship
KW  - Publicity
N1  - Includes bibliographical references (p.329-333) and index
N2  - The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age
ER  -