Minto, Barbara

The pyramid principle : logic in writing and thinking Barbara Minto - 3rd ed. - Harlow, England ; New York : Financial Times Prentice Hall, c2009. - xiii, 177 p. : ill. ; 24 cm.

"Third edition"--Spine.

Includes bibliographical references (p. 174-177).

The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. 'The Pyramid Principle' shows how to structure and present arguments so that they gain immediate understanding.



9780273710516 0273710516 (hbk.)

2009396730


Business writing
English language--Business English

PE1115 / .M54 2008

808/.066651021