TY - BOOK AU - Minto,Barbara TI - The pyramid principle: logic in writing and thinking SN - 9780273710516 AV - PE1115 .M54 2008 U1 - 808/.066651021 19 PY - 2009/// CY - Harlow, England, New York PB - Financial Times Prentice Hall KW - Business writing KW - English language KW - Business English N1 - "Third edition"--Spine; Includes bibliographical references (p. 174-177); TBS900 N2 - The communication of ideas, whether to colleagues or clients, is one of the key factors in determining personal success. 'The Pyramid Principle' shows how to structure and present arguments so that they gain immediate understanding ER -