Phillips, Andrea,  1974- <br/><br/>
A creator's guide to transmedia storytelling :  how to captivate and engage audiences across multiple platforms 
by Andrea Phillips 
 - New York :  McGraw-Hill,  c2012. 
 - xii, 272 p. :  ill. (some col.) ;  20 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071791526 
<br/><br/><label>LCCN: </label>2012002246 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Digital storytelling<br/>Interactive multimedia<br/>Internet entertainment industry<br/>Marketing--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>006.7