TY  - BOOK
AU  - Phillips,Andrea
TI  - A creator's guide to transmedia storytelling: how to captivate and engage audiences across multiple platforms
SN  - 9780071791526
U1  - 006.7 
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Digital storytelling
KW  - Interactive multimedia
KW  - Internet entertainment industry
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index
UR  - https://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr
ER  -