Kahney, Leander. <br/><br/>
Inside Steve's brain / 
Leander Kahney. 
 - expanded edition. 
 - London :  Atlantic Book,  2012. 
 - 310 p. ;  19 cm. 
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<br/><br/>Focus: how saying "no" saved Apple -- Despotism: Apple's one man focus group -- Perfectionism: product design and the pursuit of excellence -- Elitism: hire only "A" players, fire the bozos -- Passion: putting a ding in the universe -- Inventive spirit: where does the innovation come from? -- Case study: how it all came together with the iPod -- Total control: the whole widget. 
<br/><br/> Discusses the personality and career path of Steve Jobs, co-founder of Apple Computer, Inc., and examines how by utilizing his colorful personality traits and principles in his business models, he became a self-made millionaire. 
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<br/><br/><label>ISBN: </label>9781782390398 1591841984 
<br/><br/><label>LCCN: </label>2007049270 
<br/><br/><label>Subjects--Personal Names: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Computer industry--United States.<br/>Computer industry--United States.
<br/><br/><label>Dewey Class. No.: </label>338.761004/092