Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile /
Social television
Mike Proulx, Stacey Shepatin.
- Hoboken, N.J. : John Wiley & Sons, c2012.
- xvi, 272 p. ; 24 cm.
9781118167465 1118167465
2011276785
Television programs--Internet marketing. Online social networks.