Napoli, Philip M. <br/><br/>
Audience economics :  media institutions and the audience marketplace / 
Philip M. Napoli. 
 - New York :  Columbia University Press,  2003. 
 - x, 235 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [199]-227) and index. 
<br/><br/><label>ISBN: </label>9780231126526 0231126530 (pbk.) 
<br/><br/><label>LCCN: </label>2003040977 
<br/><br/><label>Nat. Bib. No.: </label>GBA3V9915  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising.<br/>Television advertising--United States.
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / N364 2003 
<br/><br/><label>Dewey Class. No.: </label>659.143