Skinner, Chris. <br/><br/>
Handbook of public relations / 
 Public relations 
Chris Skinner ... [et al.]. 
 - 8th ed. 
 - Cape Town :  Oxford University Press Southern Africa,  c2007. 
 - 399 p. :  ill., forms ;  24 cm. 
<br/><br/> Rev. ed. of: The handbook of public relations / Chris Skinner & Llew von Essen. 3rd ed. c1991. 
<br/><br/>Includes bibliographical references and index. "PRISA library list": p. 380-386. 
<br/><br/>Fundamentals of public relations -- Public relations and the media -- The techniques of public relations -- Doing it right : a practical guide to protocol, business etiquette, and handling special events. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780195980226 (pbk.) 0195980220 (pbk.) 
<br/><br/><label>LCCN: </label>2008430244 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--South Africa.
<br/><br/><label>LC Class. No.: </label>HD59  / .S46 2007 
<br/><br/><label>Dewey Class. No.: </label>659.20968