Halvorson, Kristina. <br/><br/>
Content strategy for the Web / 
Kristina Halvorson, Melissa Rach ; foreword by Sarah Cancilla, Facebook. 
 - 2nd ed. 
 - Berkeley, CA :  New Riders,  c2012. 
 - xviii, 197 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/> Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? 
<br/><br/><label>ISBN: </label>9780321808301 0321808304 
<br/><br/><label>LCCN: </label>2012418305 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Web site development.<br/>Web site development--Management.<br/>Content management.
<br/><br/><label>Dewey Class. No.: </label>006.7