TY  - BOOK
AU  - Halvorson,Kristina
AU  - Rach,Melissa
AU  - Cancilla, Sarah.
TI  - Content strategy for the Web
SN  - 9780321808301
U1  - 006.7 
PY  - 2012///
CY  - Berkeley, CA
PB  - New Riders
KW  - Web site development
KW  - Management
KW  - Content management
N1  - Includes index
N2  - Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success?
UR  - https://uowd.box.com/s/72dl9d2t0hz0irdn4zdyafmee2yqfnzr
ER  -