Asacker, Tom. The business of belief : how the world's best marketers, designers, salespeople, coaches, fundraisers, educators, entrepreneurs and other leaders get us to believe / Tom Asacker. - Lexington, KY : [S.n.], c2013. - 123 p. ; 21 cm. ISBN: 9781483922973 1483922979 Subjects--Topical Terms: Persuasion (Psychology) Dewey Class. No.: 153.852 AS BU