Valls, Josep-Francesc. <br/><br/>
Beyond the low cost business :  rethinking the business model / 
Josep Francesc Valls Giménez; translated by Gabriel Genescŕ and Benjamin Rowdon. 
 - New York :  Palgrave Macmillan,  2013. 
 - xiii, 199 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 186-191) and index. 
<br/><br/>List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth. 
<br/><br/><label>ISBN: </label>9781137277527 
<br/><br/><label>LCCN: </label>2012045419 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cost effectiveness.<br/>Cost control.<br/>Business planning.<br/>Management.
<br/><br/><label>LC Class. No.: </label>HD47.4  / .V35 2013 
<br/><br/><label>Dewey Class. No.: </label>658.4/01