The impact equation : are you making things happen or just making noise? /
Chris Brogan and Julien Smith.
- New York : Portfolio/Penguin, c2013.
- xiv, 271 p. : ill. ; 24 cm.
Includes index.
Examines how to be successful in the social media arena, combining trust, having a good idea, and getting the word out through followers.
9780670922406
2012027307
New products. Creative thinking. Internet marketing. Entrepreneurship. Social media.