TY - BOOK AU - Brogan,Chris AU - Smith,Julien TI - The impact equation: are you making things happen or just making noise? SN - 9780670922406 AV - HF5415.153 .B75 2012 U1 - 658.8/72 23 PY - 2013/// CY - New York PB - Portfolio/Penguin KW - New products KW - Creative thinking KW - Internet marketing KW - Entrepreneurship KW - Social media N1 - Includes index N2 - Examines how to be successful in the social media arena, combining trust, having a good idea, and getting the word out through followers ER -