Images of strategy / edited by Stephen Cummings...[et. al.]. - Oxford : Blackwell, 2003. - viii, 450 p. : ill. ; 26 cm.

Includes bibliographical references and index.

"Images of Strategy" develops an innovative and multi-faceted approach to strategic management which should enable students to use and develop interesting and wide-ranging applications alongside contemporary ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. It looks at strategy from the inside out rather than feeling and theorizing from the outside in. Students who use this text should learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organizational design, technology, human resource management, systems, marketing, change, politics, ethics, identity and finance.



0631226095 0631226109 (pbk.) 9780631226109

2004302029

GBA2-U0168


Strategic planning.
Strategic management.

HD30.28 / .I433 2003

658.4012