Handley, Ann,  1963- <br/><br/>
Content rules :  how to create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business / 
Ann Handley and C.C. Chapman. 
 - Rev. and updated. 
 - Hoboken, NJ :  Wiley,  c2012. 
 - xxiv, 293 p. :  ill. ;  23 cm. 
 - New rules of social media series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> A guide to creating Web content and building a customer base that provides information and advice on storytelling, journalism, finding an authentic voice, leverage social media and social tools, creating a publishing schedule, and other related topics. 
<br/><br/> Adult  Follett Library Resources.  Adult. 
<br/><br/><label>ISBN: </label>9781118232606 (pbk.) 1118232607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media.<br/>Web sites--Design.<br/>Internet marketing.<br/>Social media.<br/>Web sites--Design.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .H3577 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/72