TY  - BOOK
AU  - Mainwaring,Simon
TI  - We first: how brands and consumers use social media to build a better world 
SN  - 9780230110267 (trade)
AV  - HD60 .M327 2011
U1  - 658.8 23
PY  - 2011///
CY  - New York
PB  - Palgrave Macmillan
KW  - Social responsibility of business
KW  - Capitalism
KW  - Social media
KW  - Economic aspects
KW  - Branding (Marketing)
KW  - Internet marketing
KW  - sears
KW  - Mass media
KW  - Brand name products
N1  - Includes bibliographical references (p. [233]-244) and index; Transforming the engine of capitalism -- Redefining self-interest from me first to we first -- The future of profit is purpose -- Creating sustainable capitalism in five ways -- Instilling we first values into capitalism -- Why the world needs a responsible private sector -- How brands build their business and a better world -- How consumers build responsible brands and a better world -- How contributory consumption creates sustainable social change -- The global brand initiative : the future of the private sector
N2  - Explores how social media and the importance of being seen as socially conscious are shaping the consumer climate and discusses how companies and organizations can maximize their visibility by taking advantage of both trends
ER  -