Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 6th ed. 
 - xv, 466 p. :  col. ill. ;  28 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780133126242 0133126242 
<br/><br/><label>LCCN: </label>2012049569 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2014 
<br/><br/><label>Dewey Class. No.: </label>659.1