Visual Usability Principles and Practices for Designing Digital Applications, Gets into the nitty-gritty of applying visual design principles to complex application design. Visual Usability is packed with practical tips grounded in theory and real-world examples to help you design digital application interfaces that avoid common mistakes, incorporate informed decisions, and elevate the ordinary. Building on three core design principles-consistency, hierarchy, and personality-Visual Usability examines how these fundamentals inform every aspect of successful web and mobile application design. Whether you're a designer, a developer, or a UI professional, this hands-on guide gives you the foundation you need to develop a sound rationale for interface design decision-making. Discover the principles and rules that underlie successful interface design across platforms, Learn how to use design strategically and move teams forward, Master the visual interface design toolkit-layout, type, color, imagery, and controls-to design interfaces that help people interpret, understand, and enjoy what they see and use.