Serving customers : global services marketing perspective /
Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris, editors.
- 1st edition.
- xxxii, 344 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Has been written in a critical scholarly manner at an advanced level for postgraduate students. It is an edited book, taking a global perspective and addressing global trends.
9780734610997
Customer services--Study and teaching. Marketing--Study and teaching. Customer services.