TY  - BOOK
TI  - HBR's 10 must reads on strategic marketing
T2  - HBR's 10 must reads series
SN  - 9781422189887
AV  - HF5415.13 .H368 2013
U1  - 658.8/02 23
PY  - 2013///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Includes index; Rethinking marketing / by Roland T. Rust, Christine Moorman, and Gaurav Bhalla -- Branding in the digital age / by David C. Edelman -- Marketing myopia / by Theodore Levitt -- Marketing malpractice : the cause and the cure / by Clayton M. Christensen, Scott Cook, and Taddy Hall -- The brand report card / by Kevin Lane Keller -- The female economy / by Michael J. Silverstein and Kate Sayre -- Customer value propositions in business markets / by James C. Anderson, James A. Narus, and Wouter Van Rossum -- Getting brand communities right / by Susan Fournier and Lara Lee -- The one number you need to grow / by Frederick F. Reichheld -- Ending the war between sales and marketing / by Philip Kotler, Neil Rackham, and Suj Krishnaswamy
ER  -