Michelli, Joseph A., 1960-

Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people / Joseph A. Michelli. - New York : McGraw-Hill Education, [2014] - xi, 286 p. : ill. ; 22 cm.

Includes bibliography and index.

Explains that the international success of Starbucks begins with a promise: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This title offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn.

9780071801256 0071801251 (alk. paper)

2013015527


Starbucks Coffee Company--Management.


Customer relations.
Product management.
Corporate culture.
Success in business.

HD9199.U54 / S7357 2014

658.4/092