Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people /
Joseph A. Michelli.
- New York : McGraw-Hill Education, [2014]
- xi, 286 p. : ill. ; 22 cm.
Includes bibliography and index.
Explains that the international success of Starbucks begins with a promise: to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time. This title offers a perspective on the leadership principles that drove the iconic coffee company's resurgence from serious setbacks during the economic downturn.
9780071801256 0071801251 (alk. paper)
2013015527
Starbucks Coffee Company--Management.
Customer relations. Product management. Corporate culture. Success in business.