Heath, Chip. <br/><br/>
Made to stick :  why some ideas survive and others die / 
Chip Heath & Dan Heath. 
 - New York :  Random House,  c2007. 
 - 291 p ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Examines why some ideas struggle to attract public interest while other, less important, ideas circulate rapidly. 
<br/><br/><label>ISBN: </label>9781400064281 1400064287 
<br/><br/><label>LCCN: </label>2006046467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social psychology.<br/>Contagion (Social psychology)<br/>Context effects (Psychology)<br/>Social psychology.
<br/><br/><label>Dewey Class. No.: </label>302/.13