Trott, Dave. <br/><br/>
Predatory thinking :  [a masterclass in out-thinking the competition] / 
Dave Trott. 
 - London :  Macmillan,  2013. 
 - 262 p. ;  21 cm. 
<br/><br/>Introduction: Why Predatory Thinking?              1  (2)      Part One Creative is an adjective not a noun   3  (28)      Part Two Life is a zero-sum game               31 (12)      Part Three 90% of advertising doesn't work     43 (34)      Part Four You can run from it or you can       77 (18)      learn from it      Part Five Less really is more                  95 (22)      Part Six Taste is the enemy of creativity      117(22)      Part Seven The art of war                      139(34)      Part Eight Form follows function               173(22)      Part Nine The human mind is our medium         195(28)      Part Ten The journey is the destination        223(36)  Epilogue: Learning isn't the same as being         259  taught. 
<br/><br/> Powerful strategies for how to out think the competition, from one of the true greats of the advertising world. 
<br/><br/><label>ISBN: </label>9780230770669 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Competition (Psychology)<br/>Success in business.<br/>Success.
<br/><br/><label>Dewey Class. No.: </label>302.14 TR PR