TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 9780131869608 (trade : alk. paper)
AV  - HF5415.32 .S35 2007
U1  - 658.8/342 22
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - Consumers
KW  - sears
KW  - Motivation (Psychology)
KW  - Marketing
N1  - Includes bibliographical references and indexes; Adult; Follett Library Resources; MARK217 MARK936
N2  - Provides a comprehensive overview of consumer behavior, discussing consumer research; market segmentation; consumer motivation, personality, perception, and attitude; reference groups; the decision making process; and other related topics
UR  - http://www.prenhall.com/schiffman
ER  -