TY  - BOOK
AU  - Brabandere,Luc de
AU  - Iny,Alan
TI  - Thinking in new boxes: a new paradigm for business creativity 
SN  - 9780812992953
AV  - HD53 .B7125 2013
U1  - 658.4/0714 23
PY  - 2013///
CY  - New York
PB  - Random House
KW  - Creative ability in business
KW  - Creative thinking
KW  - New products
KW  - Diffusion of innovations
N1  - Includes bibliographical references and index
N2  - Outlines a new model of practical creativity that challenges business professionals to evaluate customers, goals, and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments
ER  -