TY  - ADVS
AU  - Barbaro, Adriana.
TI  - Consuming kids: the commercialization of childhood 
SN  - 9781932869286
PY  - 2008///
CY  - Northampton, Mass.
PB  - Media Education Foundation
KW  - Child consumers
KW  - United States
KW  - sears
KW  - Advertising and children
KW  - Marketing research
N1  - Cast : Narrator, Alex Peterson; Participants, Dan Acuff, Enola Aird, Michael Brody, Nancy Carlsson-Paige, Josh Golin, Allen Kanner, Velma LaPoint, Diane Levin, Susan Linn, Robert Reiher, Michael Rich, Gary Ruskin, Nick Russell, Juliet Schor, Betsy Taylor, David Walsh; Special features: "What parents can do" (10 min.); "Barney vs. Power Rangers" (8 min.); "Jolts and tricks" (8 min.); 1 X DVD
N2  - Discusses the practices of a multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and video games to educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Video raises questions about the ethics of children's marketing and its impact on the health and well-being of kids
ER  -