Captive audience [videorecording] /
Loretta Alper; Sut Jhally; Alvin F Poussaint; Media Education Foundation.
- Northampton, MA : Media Education Foundation, c2003.
- 1 x DVD ; 45 mins.
Cast : Narrator: Alvin F. Poussaint. Special features: "Channel One episode" (13 min.); "Dumbing down news / Network News Lite" (5 min.); "Co-opting media literacy / Real media literacy" (4 min.); "More on commercialism" (5 min.); "More on the politics of funding" (5 min.); "More on resisting commercialism" (3 min.); "More on what's at stake" (7 min.). 1 x DVD.
Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists.
Education--Marketing.--United States Commercialism in schools--United States. Business and education--United States.