Bruner, Gordon C.,  1954- <br/><br/>
Marketing scales handbook :  a compilation of multi-item measures / 
Gordon C. Bruner II, Paul J. Hensel. 
 - Chicago, Ill., USA :  American Marketing Association,  c1992-c2005. 
 - 4 v.  ;  25 cm. 
<br/><br/> Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.  Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0877572267 :  $149.95 
<br/><br/><label>LCCN: </label>92018858 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Statistical methods--Handbooks, manuals, etc.<br/>Scaling (Social sciences)--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .B785 1992 
<br/><br/><label>Dewey Class. No.: </label>658.8/3028