TY  - BOOK
AU  - Bruner,Gordon C.
AU  - Hensel,Paul J.
AU  - James,Karen E.
TI  - Marketing scales handbook: a compilation of multi-item measures 
SN  - 0877572267 :
AV  - HF5415.3 .B785 1992
U1  - 658.8/3028 20
PY  - 1992///-c2005
CY  - Chicago, Ill., USA
PB  - American Marketing Association
KW  - Marketing research
KW  - Statistical methods
KW  - Handbooks, manuals, etc
KW  - Scaling (Social sciences)
N1  - Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel; Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James; Includes bibliographical references and indexes
ER  -