TY  - BOOK
AU  - Kapin,Allyson
AU  - Ward,Amy Sample
TI  - Social change anytime everywhere: how to implement online multichannel strategies to spark advocacy, raise money, and engage your community 
SN  - 9781118288337 (pbk.)
AV  - HD62.6 .K37 2013
U1  - 659.2/8802854678 23
PY  - 2013///
CY  - San Francisco
PB  - Jossey-Bass
KW  - Nonprofit organizations
KW  - Social media
KW  - Social change
KW  - BUSINESS & ECONOMICS / Nonprofit Organizations & Charities
KW  - bisacsh
N1  - Includes bibliographical references and index
N2  - "The nonprofit's how-to guide for using online media to further their missionsThis book is written for nonprofit staff who say themselves or are asked by others, Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully? The book will help answer these questions and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.  Offers a practical guide for nonprofits on how to best implement online and social media  Outlines the various types of mobile media and online and when it makes sense to use them  Shows how to build mobile expertise into the staff structure and sell mobile initiatives to the board  Social Change Anytime Everywhereserves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions"--
ER  -