Global public relations :  spanning borders, spanning cultures / 
edited by Alan R. Freitag and Ashli Quesinberry Stokes. 
 - New York :  Routledge,  c2009. 
 - xviii, 310 p. ;  ill. :  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends. 
<br/><br/> Presents a structured and practical framework for understanding the complexities of contemporary public relations. This book guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. It is suitable for those interested in public relations in a global setting. 
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<br/><br/><label>ISBN: </label>9780415448154 041544814X (hardback) 9780415448154 (pbk.) 0415448158 (pbk.) 
<br/><br/><label>LCCN: </label>2008014022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Cross-cultural studies.<br/>Intercultural communication.<br/>Culture and globalization.
<br/><br/><label>LC Class. No.: </label>HM1221  / .G56 2009 
<br/><br/><label>Dewey Class. No.: </label>659.209