Cases in public relations management /
Patricia Swann.
- New York : Routledge/Taylor and Francis Group, c2010.
- ix, 388 p. : ill. ; 24 cm.
Originally published: 2008.
Includes bibliographical references and index.
The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee relations -- Governmental relations -- International public relations -- Financial relations -- Internships and early career.