Transform : how leading companies are winning with disruptive social technology /
Christopher Morace ; with Sara Gaviser Leslie.
- xiii, 240p. ; ill. : 24 cm.
Morace outlines the strategic steps every leader must take in order to compete in today's constantly shifting business landscape. "The tools and frameworks that Chris Morace describes in Transform are vital for companies looking to win in today's competitive market." Aaron Levie, cofounder and CEO, Box "This is a must-read book for any customer seeking to improve how work gets done, the customer experience, and the innovation cycle." R "Ray" Wang, Principal Analyst and CEO, Constellation Research, Inc. ;Social technology is core to T-Mobile's vision and roadmap. Transform offers both a complete mastery of social technology and step-by-step instructions for how companies can win in this space. Scott Tweedy, Vice President Customer Service and Sales, T-Mobile "The world has changed; how we create value has changed. But, have you? In Transform, you learn how to be a talent-enabled, purpose-filled, and community-driven organization. Then, and only then, will you thrive. Nilofer Merchant, TED speaker, business innovator, and author of The New How and 11 Rules for Creating Value in the #Social Era "Morace captures the process and effort that it takes to provide disruptive technologies flawlessly. Stop reading this endorsement and go buy the book already! Don't waste time. The next disruption may be your own; if you listen to what Morace is telling you.; Paul Greenberg, author of the bestselling CRM at the Speed of Light and President, The 56 Group, LLC Morace provides an indispensable guide that describes how to implement the foundational technology and then execute the practices, policies, and behavior changes necessary to win in the new customer-empowered marketplace. Mark Yolton, Vice President Digital Strategy Enablement, Cisco
9780071826594
Social media--Marketing. Internet marketing. Social media--Management.