Prahalad, C. K. <br/><br/>
The fortune at the bottom of the pyramid :  eradicating poverty through profits / 
C.K. Prahalad. 
 - Rev. and updated 5th anniversary ed. 
 - Upper Saddle River, N.J. :  Wharton School Pub.,  c2010. 
 - xxii, 407 p. :  ill., maps ;  24 cm + 1 CD. +  1 CD (4 3/4 in.) 
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<br/><br/> Explains how businesses can increase their profits by appealing to poorer citizens, revealing how the lower classes have created a unique buying market with unexpected revenue potential; presents strategies to help businesses serve the poor, meet their needs, and increase their own bottom line; and includes insights from CEOs, case studies, and a CD. 
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<br/><br/><label>ISBN: </label>9780137009275 (alk. paper) 0137009275 (alk. paper) 
<br/><br/><label>LCCN: </label>2009020192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Social aspects--Developing countries.<br/>Non-governmental organizations--Developing countries.<br/>Poor--Developing countries.<br/>Economic assistance--Developing countries.<br/>Globalization--Economic aspects--Developing countries.<br/>Multinational corporations--Social aspects.--Developing countries<br/>Nonprofit organizations--Developing countries.<br/>Poor--Developing countries.<br/>Domestic economic assistance--Developing countries.<br/>Foreign aid--Developing countries.<br/>Globalization--Economic aspects.
<br/><br/><label>Dewey Class. No.: </label>338.8/881724