Sachs, MaryLee. <br/><br/>
What the new breed of CMOs know that you don't / 
by MaryLee Sachs. 
 - Farnham, Surrey :  Gower,  2013. 
 - xix, 151 pages ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781409455721 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2013003999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing executives.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S2325 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8