King, Brett,  1968- <br/><br/>
Bank 3.0 :  why banking is no longer somewhere you go, but something you do / 
Brett King. 
 - Singapore :  Marshall Cavendish Business,  c2013. 
 - 396 p. ;  ill. :  24 cm. 
<br/><br/>Includes bibliographical references (p. [397-399]). 
<br/><br/> The first edition of BANK 2.0 -#1 on Amazon's bestseller list for banking and finance in the US, UK, Germany, France, and Japan for over 18 months-took the financial world by storm and became synonymous with disruptive customer behaviour, technology shift, and new banking models. In BANK 3.0 , Brett King brings the story up to date with the latest trends redefining financial services and payments-from the global scramble for dominance of the mobile wallet and the expectations created by tablet computing to the operationalising of the cloud , the explosion of social media, and the rise of the de-banked consumer, who doesn't need a bank at all. BANK 3.0 shows that the gap between customers and financial services players is rapidly widening, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry. "On the Web and on Mobile, the customer isn't king-he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice." Gerry McGovern , author of Killer Web Content 
<br/><br/><label>ISBN: </label>1118589637 9781118589632 (hbk) 
<br/><br/><label>LCCN: </label>2012474372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Banks and banking--Customer services.<br/>Bank management.<br/>Financial services industry.
<br/><br/><label>Dewey Class. No.: </label>332.17