TY  - BOOK
AU  - Berke,Conrad
TI  - Entrepreneur magazine: successful advertising for small businesses 
SN  - 0471140848
AV  - HF5823 .B447 1996
U1  - 659.1 20
PY  - 1996///
CY  - New York
PB  - John Wiley
KW  - Advertising
KW  - Small business
KW  - Management
N1  - Includes bibliographical references (p. 191-192) and index
ER  -