TY  - BOOK
AU  - Johnston,Jane
TI  - Media relations: issues and strategies
SN  - 9781742376448
PY  - 2013///
CY  - Crows Nest, N.S.W.
PB  - Allen & Unwin
KW  - Mass media
KW  - Public relations
KW  - Communication
N1  - Includes index and bibliographical references 273-290
N2  - Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations
ER  -