Must-win battles : how to win them, again and again /
Peter Killing, Thomas Malknight, with Tracey Keys.
- Upper Saddle River, N.J. : Wharton School Pub., c2006.
- xiv, 252 p. : ill ; 24 cm.
Includes index.
The MWB journey -- Preparing the journey -- Understanding your starting conditions -- What does it take to lead an MWB journey? -- Engaging the team -- Opening windows: sharing perspectives and realities -- Defining the battles: colliding to decide -- Committing to one agenda: breaking the silos -- Making it happen -- Engaging the organization -- From tent to tent: the Unilever Ice Cream journey -- Lessons from MWB journeys won and lost.
0131990497 (hardback)
2005028802
Business planning. Management. Success in business. Leadership.