TY - BOOK AU - Bennett, Ty AU - Yaeger, Don, TI - The power of storytelling: the art of influential communication SN - 9781936631087 PY - 2013/// CY - American Fork, Utah PB - Sound Concepts, Inc. KW - Influence (Psychology) KW - sears KW - Communication KW - Success KW - Storytelling N1 - My story -- Understanding influence -- The science of storytelling -- The five places to use stories -- The foundation -- The blueprint -- The delivery -- The two C's that make stories compelling -- The two D's that make stories dynamic -- The two M's that make stories memorable N2 - Stories are the effective communicator’s most powerful tool. To lead, sell and communicate, you must engage and educate through the stories you tell. You can learn how to be a master storyteller from this new book by Ty Bennett. He’s made it easy to understand how to lead, influence and move others by crafting and delivering memorable stories.” - Mark Sanborn, Acclaimed Speaker and bestselling author of The Fred Factor and You Don’t Need a Title to be a Leader ER -