Simpson, Anna (Journalist),
The brand strategist's guide to desire : how to give consumers what they actually want /
Anna Simpson.
- xiii, 190 p. : 23 cm.
Formerly CIP.
Includes bibliographical references and index.
9781137351814 (hardback) : £29.99
GBB3B8104 bnb
Brand name products--Management.
Consumers' preferences.
658.8343