Futrell, Charles. <br/><br/>
Fundamentals of selling :  customers for life through services / 
Charles M. Futrell. 
 - 13th ed. 
 - New York :  McGraw-Hill Irwin,  c2014. 
 - xxxvi, 630 p. ;  col. ill. :  26 cm. 
<br/><br/> Previous ed.: 2009. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781259060557 0071220801 (pbk.) 
<br/><br/><label>Nat. Bib. No.: </label>GBB091918  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.85