Baran, Stanley J. <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran, Dennis K. Davis. 
 - 6th ed., International ed. 
 - Australia ;  United Kingdom :  Wadsworth Cengage Learning,  c2012. 
 - xxiv, 456 p. ;  24 cm. 
 - Wadsworth series in mass communication and journalism. .
<br/><br/> Previous ed.: 2009. 
<br/><br/>
<br/><br/> MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, International Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course. 
<br/><br/><label>ISBN: </label>9780495902904 (pbk.) : 049590290X (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.
<br/><br/><label>Dewey Class. No.: </label>302.2301